Switch Trader LLC. “Switchtrader.com”, “we”, “our”, or “us”) is an online automotive information and communications platform (“Service”). Switch Trader LLC operates the Service on http://www.switchtrader.com and on Switch Trader LLC’s partner websites.
The Service is hosted in the United States and is available on general audience websites, which are not directed to individuals under the age of thirteen (13) Switch Trader LLC’s does not knowingly collect PII from individuals under thirteen (13) years of age.
Collection of Information
If you browse through our website or through our partner website pages on which the Service appears without providing us any PII, we may gather and store information about your visit, such as your IP address, type of browser and operating system used, date and time you access the websites, pages you visit, and if you linked to this website from another website, the address of that website. This information will not identify you and is therefore considered “Non-PII”.
Use and Sharing of Information
The PII we receive from you through the Internet may be used or shared by us with third parties including dealers, marketing businesses, lead generation businesses, our partners who make the Service available on their web pages, and our corporate affiliates (collectively “Affiliates”). In addition, there may be instances when Switchtrader.com may access or disclose PII or Non-PII, including under the following circumstances: (i) to protect or defend the legal rights or property of Switch Trader LLC and its Affiliates; (ii) to protect the safety and security of users of the Services or members of the public including acting in urgent circumstances; (iii) to protect against fraud or for risk management purposes; or (iv) to comply with applicable law or legal process. In addition, if Switch Trader LLC sells all or part of its business or sells or transfers all or a material part of its assets, or is otherwise involved in a merger or transfer of all or a material part of its business, we may transfer your PII or Non-PII to the party or parties involved in the transaction as part of that transaction.
Cookies, Beacons, and Pixel Tags
From time to time, we may place cookies and web beacons on your computer to collect anonymous data related to your use of our website and your use of the pages of our partner websites on which the Service is available, including website usage analytics, and content and advertising personalization. “Cookies” are small identifiers sent from a web server that are stored on your computer’s hard drive for the purpose of identifying your browser during interaction on websites. Cookies may be used to store items such as identifiers and user preferences. A website may set a cookie to the web browser if the web browser's preferences allow it. A web browser only permits a website to access the cookies it has set, not those set by other websites. “Web beacons” are invisible electronic images, called a single-pixel (1x1) or clear GIF, which can recognize certain types of information on your computer, such as a cookie number, time and date of a page view, and a description of the page where the web beacon is placed.
Analytics Service Providers
We may allow certain third-party analytics service providers to include web beacons within the pages of this website and within the pages of our partner websites on which the Service is available. We may also share portions of our log file data, including IP addresses, with these service providers for analytics purposes. These service providers aggregate information about what you see and interact with on our website and on the pages of our partner websites on which the Service is available.
Visual Sciences/SiteCatalyst HBX
None of the PII that you provide to us when using this website or the Service is shared with our third party analytics service providers or advertisers as part of our analytics programs.
Applications and Widgets
Advertisements, Ad Networks and Other Third Parties
We may allow certain third-party companies to serve advertisements to you and collect anonymous information regarding your use of this website and your use of the pages of our partner websites on which the Service is available. Typically, these companies are third party ad servers, ad agencies, technology vendors, providers of sponsored content and research firms, and they may include a web beacon within this website or within the pages of our partner websites on which the Service is available to provide customization, auditing, research and reporting for us, our partners, and advertisers. Because your web browser must request these advertisements and/or web beacons from the third-party’s web servers, these companies can view, edit or set their own cookies, just as if you had requested a webpage from their website directly. These companies may also use these cookies or web beacons to collect information on the website pages we host to deliver you customized content and/or ads on both this and other websites.
We may customize some ads tailored to your interests when you visit certain pages of this website and certain pages of our partner websites on which the Service is available, but we do not provide any PII to an advertiser when you interact with or view a customized advertisement. However, when you view or interact with an advertisement, the possibility exists that the advertiser will make the assumption that you are interested in the subject matter of the advertisements.
Please note this does not opt you out of being served advertising. If you use the Service, you will continue to receive generic advertisements. If you wish to opt-out of receiving generic advertisements from us, please see our Opt-Out Policy below.
Switchtrader.com uses commercially reasonable administrative, technical, personnel, and physical security measures designed to safeguard PII in our possession against loss, theft and unauthorized use, disclosure, or modification. In addition Switchtrader.com uses reasonable methods in an effort to make sure that the PII we store about you is consistent with the updated information you provide to us.
Contact Information and Opt-Out Policy
3850 S.University Drive #290035
Davie Florida 33329